Odpowiedzialność społeczna przedsiębiorstw a klasyfikacja korzyści interesariuszy wynikających z działalności targowej
Corporate social responsibility vs. the classification of the advantages of stakeholders from business activities involving the organization of fairs and exhibitions

Summary/Abstract: The aim of this article is primarily an indication of the role of corporate social responsibility, from the perpective of selected groups of stakeholders activity fair. The authors made a brief review of the literature on this subject. At the end, taking into account the range of potential benefits provided to stakeholders of fair activity (both commercial and noncommercial), they divided the stakeholders into three basic groups of interests. In addition, they formulated relevant questions in order to identify the benefits, an indication of an action to facilitate inclusion of the event exhibition to the appropriate group. The authors pointed out the existing gaps in economic practice in this field.

• Details
• Contents