БОЦР МОДЕЛ ЗА ПОДРШКУ ОДЛУЧИВАЊУ У УНИВЕРЗИТЕТСКИМ СПИНОФ ПОДУХВАТИМА
BOCR MODEL FOR SUPPORT TO STRATEGIC DECISION IN UNIVERSITY SPIN-OFF ENTERPRISE

Summary/Abstract: This paper analyzes the features of university spin-off companies and possibility of improving the process of making strategic decisions in conditions of uncertainty and complexity. The results are based on the case study done by the Laboratories for Cell and Molecular Biology, Faculty of Science, University of Kragujevac. The original data were collected from interviews with the lab director, from conversations with the employees in the laboratories and the materials for the accreditation of laboratories. Given that this is a complex issue, for decision making the BOCR model (benefits, costs, oportunities, risks) was applied, whose theoretical basis is the analytical network process (AMP), as a method for decision making under uncertainty.

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