Miejsce ekologii i ochrony środowiska w kreowaniu i promocji produktu turystycznego przez samorządy
The place of ecology and protection of the environment in the creation and promotion of a tourism product by local governments

Summary/Abstract: The aim of this work is to provide an answer to the question of who and how should develop a tourism product in protected areas. The paper explores the issue of developing a tourism product m the circumstances of complex problems of environmental protection and the diversity of institutional involvement in this protection. In other words, the aim is to describe the role of local government in the creation of a tourism product m a protected area. The issue is discussed using the example of the E70 international inland waterway located within the boundaries of the Nature 2000 protected areas Described are the ways of cooperation between local government and other institutional bodies responsible for preparing and issuing investments decisions leading to the creation of a tourism product m protected areas. The role of regional and local governments m developing a strategy for a tourism product is also discussed.

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