Wybrane aspekty wykorzystania marketingu ekologicznego dla poprawy środowiska naturalnego w Koszalinie
Selected aspects of the use of ecological marketing for improving natural environment in Koszalin

Summary/Abstract: The article presents the essence of ecological marketing and characterizes selected environmental problems in the town of Koszalin. The hazards due to emissions of undesirable substances, noise, waste management and water-sewer management are described. While analysing the condition of the environment, a review of major environmental initiatives taken by the local authority, municipal companies and social organizations was carried out.

• Details
• Contents