SOCIAL NORMS – AN IMPORTANT DETERMINANT OF INDIVIDUAL TELEVISION VIEWING
SOCIAL NORMS – AN IMPORTANT DETERMINANT OF INDIVIDUAL TELEVISION VIEWING

Summary/Abstract: Attick claims that television provides modern society with its primary means of knowing about itself. Moody considers the role libraries can play in developing media literate communities, and explores the ways in which traditional media literacy training may be expanded to better equip citizens for new media technologies. Sharif and Sargent find a strong detrimental relationship between measures of media use and school performance in middle school children. Hancox et al. hold that television is an effective form of communication that has the potential to introduce children to a wider range of experiences and ideas than would otherwise be possible. Zimmerman and Christakis say that measured and appropriate use of television can have a positive impact on children’s cognition.

• Details
• Contents