LE LANGAGE SPÉCIALISÉ DE LA PUBLICITÉ. DIFFICULTÉS DE LA TRADUCTION DU TEXTE PUBLICITAIRE
LE LANGAGE SPÉCIALISÉ DE LA PUBLICITÉ. DIFFICULTÉS DE LA TRADUCTION DU TEXTE PUBLICITAIRE

Summary/Abstract: This article aims at explaining to what extent the advertising nowadays influences the language and imposes itself in the culture and the collective memory of our society. An important aspect approached in this article is the way in which the advertising language is designed in order to create the feeling of spontaneity, being at the same time persuasive and assuring the communication between the seller and the public. The first part of the article focuses on the issue regarding the existence of a specialised language of the advertisement, while the second part of the article approaches the difficulties of translating the advertisement text from one language into another and from one culture into another.

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