COMPETITIVENESS OF ENTERPRISES IN THE LIGHT OF GLOBALIZATION PROCESS
COMPETITIVENESS OF ENTERPRISES IN THE LIGHT OF GLOBALIZATION PROCESS

Summary/Abstract: Globalization creates new situation, new possibilities, which appear suddenly causing challenges, which enterprises should meet to start or continue their activity. Enterprises have to respond quickly on changing market condition as what is effective today, tomorrow it is not necessarily so. Changes in the economy always occurred, but the current pace of progress seems to be incomparable. A contemporary enterprise is the company continuously looking ahead, searching and solving problems that have not yet emerged. Thinking of better tomorrow is typical for such enterprise.

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