AN UPDATED VIEW ON TRANSLATION STUDIES
AN UPDATED VIEW ON TRANSLATION STUDIES

Summary/Abstract: The present article tries to redefine Holmes' 1972 mapping of Translation Studies (TS), focusing on the much changed society characterized by a revolution in IT, triggering globalization, and revolution in translation. As a result, certain categories within TS changed drastically, turning from 'twig' to a large branch. Furthermore, it is worth considering translation as part of a larger localization process, in which language is less important. The map of the 21st century TS makes us realize that the written text is mostly combined with terms, special layout requirements, multimedia and aggressive error-free advertising resulting in mass manipulation. Managing translators and translations today involves both intercultural and interpersonal communication, and translators should make use of recent results in developing IT skills (CAT-tools), but the 'know-how' of financial management and business success connected to E.Q.

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