УСЪВЪРШЕНСТВАНЕ УПРАВЛЕНИЕТО НА КОНКУРЕНТОСПОСОБНОСТТА НА ПРЕДПРИЯТИЯТА, ПРОИЗВОДИТЕЛИ НА ЛЕКАРСТВЕНИ ПРОДУКТИ В БЪЛГАРИЯ
IMPROVE THE MANAGEMENT OF COMPETITIVENESS OF ENTERPRISES, MANUFACTURERS OF MEDICINAL PRODUCTS IN BULGARIA

Summary/Abstract: The design of this article is based on the economic analysis of financial ratios of the researched competitors -producers of medicines in Bulgaria to uncover ways to improve the management of their competitiveness and to derive recommendations for improving governance.The aim of this paper is to be exposed approach to improve the management of enterprise competitiveness by improving financial management.The article contributes that draws attention to competition between registered producers of medicines in Bulgaria, while the most common published analyzes are based occupied market share and competitor analysis, including companies engaged solely in the importation or trade representation of the world industry leaders, but without the presence of production facilities in the country.

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