Отрасловият анализ като средство за определяне възможностите за развитие на конкурентния потенциал на фармацевтичните компании в България
Industrial Analysis As A Means For Defining The Opportunities For Developing The Competitive Potential Of Pharmaceutical Companies In Bulgaria

Author(s): Svetlana Timofeeva
Subject(s): Business Economy / Management
Published by: Икономически университет - Варна
Keywords: Industrial analysis; competitive potential; competitiveness; pharmaceutical companyresource management
Summary/Abstract: Competitive potential expresses the enterprise's ability to maintain and develop its competitiveness. The main purpose of this paper is to reveal opportunities for developing competitive potential, which can be determined by analysing the industry in which the company operates. The main research methods used in the development are context analysis, comparison method, analysis and synthesis method.

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