RELIGIOUS ADVERTISING AND POLITICAL SYMBOLISM IN ELECTORAL CAMPAIGNS
RELIGIOUS ADVERTISING AND POLITICAL SYMBOLISM IN ELECTORAL CAMPAIGNS

Summary/Abstract: The conquest of essential social areas by the advertising model of persuasive communication mirrors the major impact of advertising on contemporary society. One of the most important spheres affected by expansion of the advertising communication pattern is the political one. This paper focuses on the presence of religious symbolism in political advertising, particularly in the electoral campaigns. Thus, it proposes a theoretical analysis on the political use of religious symbols in electoral advertising and, starting from this background, several analytical insights of the 2014 Romanian presidential elections in order to determine the presence of the religious symbols as tools of political communication.

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