Ethical Aspects of Gender Stereotypes in Romanian Advertising
Ethical Aspects of Gender Stereotypes in Romanian Advertising
Author(s): Iulia Grad, Mihaela Frunză, Sandu FrunzăSubject(s): Social Sciences, Economy, Gender Studies, Ethics / Practical Philosophy, Communication studies, Marketing / Advertising, Business Ethics
Published by: ESSACHESS
Keywords: postmodern ethics; advertisements; business ethics; responsibility; gender stereotypes;
Summary/Abstract: In this paper we aim at arguing that the advertising agencies – as significant organizations in the field of public communication – should follow the example of business corporations that are voluntarily using ethical practices to increase the trust of customers. One area where this can be done safely and constructively is the area of gender stereotypes in advertisement. By removing gender stereotypes and promoting non-stereotypical, creative images of gender relations, ads can simultaneously promote their brands as open-minded, creative and modern and inspire building the trust of their customers.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: IX/2016
- Issue No: 01
- Page Range: 143-157
- Page Count: 16
- Language: English
