Etica şi relaţiile publice ca factor de modernizare în context global
Ethics and public relations as a modernization factor in a global context

Summary/Abstract: The article proposes to show the importance ethics has in the theory and practice of Public Relation as major discipline among the communication sciences. I am focusing here on one Romanian author who emphasizes the significance of ethics and ethical expertise in the context of a philosophy of modernization. Public Relations are granted a central place as modernization factor for Romania in a global context. In this process, the PR professional acts both as a member of a professional community and as a member of an ethical community. The solution advanced by the author Dumitru Bortun for the field of Public Relations is the one of a utilitarian ethics that he envisions as a solution of a global ethics.

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