Работа за една международна компания. Приспособяването на български сътрудници към нови работни изисквания
Working for an International Company. Adaptation of the Bulgarian Employees to the New Working Requirements

Summary/Abstract: Resting on the example of the company culture in an internationally operating company, the article looks for answers to the questions of how far that company’s employees in Bulgaria could culturally adapt to the required changes in the working environment which is new for them, and what cultural strategies they employ for this purpose. Subjects to analysis are the official aspect of company culture, including the basic principles and norms of work and work time behaviour, and the subjective aspect of the employment, i.e. the individual and specific group consciousness of the employees. The investigation has established that the company is successful in Bulgaria owing to the fact that for the attainment of its ends it manages to motivate the Bulgarian employees to use attitudes and skills, that have evolved in the course of decades in the labour environment. The employees often refer to Bulgarian cultural models and employ strategies that had emerged in the years of socialism, in order to adapt them to the new requirements of work. For instance, in their professional activities, they make use of the possibilities of personal social networks, where trust is very high and assistance and friendly services can be rendered.

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