Державно-приватне партнерство як перспективний інструмент реалізації інтеграційної стратегії розвитку підприємства (на прикладі сфери туризму і курортів)
Public-private partnerships as a promising tool to implement integration development strategy (on the example of tourism and resorts)

Summary/Abstract: In scientific work analyzed the development of tourism Ukraine (travel and hotel services, spa facilities). Thecontent of public-private partnerships. Public-private partnership deals in the system integration strategyimplementation tools. The state of public-private partnership in tourism and resorts investigated. Suggestions onimproving public policies to support the development of tourism market.Subject of research - theoretical and methodological and scientific and practical basis of public-privatepartnerships in the context of integration development strategy. The purpose of the article - submit proposals onorganization of state support of tourism, hotel service and spa management capabilities using a public-privatepartnership as a tool for implementing integration strategies of enterprises.The study used general scientific and specific methods and techniques of research - induction anddeduction, analysis and synthesis, abstraction scientific, economic modeling, method of expert evaluations,formal method (analysis of texts of regulations).A key result of the study is theoretical and methodological generalizations modern approaches to buildingpublic-private partnership in tourism as a tool for implementing an integration strategy.Field of application - State regulation of tourism, tourism economics, business economics, strategic planning,investment management activities.Key conclusions. Public-private partnerships should be considered as a special tool for the implementation ofthe integration strategy. It is necessary to develop a methodology (methodical approach) of public-privatepartnership in tourism, especially in the area of concession, which will ensure greater involvement in theprocess of local government. It is advisable to provide for a mechanism that allows the subjects of public-privatepartnership to get local resources on concessional terms (for example, when paying water or electricity). Youshould also provide that the guarantees for concession agreements may provide state represented by theGovernment of Ukraine or other specially authorized executive body that will increase the interest of potentialinvestors. For subjects of public-private partnership should provide a number of preferences, especially taxbenefits. Public-private partnership in the tourism sector can solve many encountered problems at the moment.The implementation of this partnership can be solved by building comprehensive tourism centers based onhistorical, cultural, archaeological and natural attractions.

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