Телевізійна реклама у контексті екології культури
Television advertising in the context of culture ecology
Author(s): Yulia UsenkoSubject(s): Media studies, Theory of Communication, Sociology of Culture, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: advertising; TV advertising; culture; westernization; commercialization; culture ecology; psychological influence;
Summary/Abstract: The influence of the process of the westernization and commercialization of the television advertising on the culture ecology is investigated in the article, threats which commercialization represents for the authenticity of the national cultures are analyzed.
Journal: Вісник Національної академії керівних кадрів культури і мистецтв
- Issue Year: 2010
- Issue No: 4
- Page Range: 155-158
- Page Count: 4
- Language: Ukrainian
