МЕДИАПОЛИС: ДРУГОЕ ИЗМЕРЕНИЕ СОВРЕМЕННОГО МЕГАПОЛИСА
THE MEDIAPOLIS: THE OTHER DIMENSION OF THE MODERN MEGALOPOLIS

Summary/Abstract: The article deals with the phenomenon of the mediapolis as a special hypostasis of a modern city, a habitat and a qualitative condition of human life and a society. The author uses the concepts of the role of Media in the development of a civilization offered by Roger Silverstone and other researchers, as well as the innovative experience of creation of special media-centric complexes in a megalopolis. The basic part of the article contains a description of directions and problematics of the research project ‘Modern Russian mediapolis’ which was developed in the St. Petersburg State University. The project covers the main elements (subsystems) of the mediapolis, such as manufacture and management, labor resources and an infrastructure, medialife of the citizens, and mass consciousness, speech culture, etc. That’s why the debatable questions of functioning of modern media and their influences on development and well-being of the contemporary’s person are considered.

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