CUSTOMER ATTITUDES TOWARDS BUYING E-BOOKS: PERSPECTIVES FROM A ROMANIAN PUBLISHING HOUSE
CUSTOMER ATTITUDES TOWARDS BUYING E-BOOKS: PERSPECTIVES FROM A ROMANIAN PUBLISHING HOUSE

Summary/Abstract: The research is built around one single survey question that lies at its core, namely whether the prospects of a public sector publishing house would like to buy and download books directly from the house‟s website. Results indicate a strong modification of customer behavior within the boundaries of a digitalized economy. At least on paper, “brick-and-mortar” goods seem to loose their pace, whereas intelligent devices open new consumption opportunities. Such aspects are being presented in the first part of the research, which also attempts to present a definition of e-books, for better understanding the Methodology and Results section. This former one looks at the survey itself, whereas the paper concludes with a Discussions section that tries to establish a link to the third sector of the economy and, finally, presents the limitations of the article.

• Details
• Contents