СЕГМЕНТИРАНЕТО КАТО ИНСТРУМЕНТ ЗА ЕФЕКТИВНА МАРКЕТИНГОВА ПОЛИТИКА В ХОТЕЛИЕРСТВОТО
SEGMENTATION AS AN INSTRUMENT FOR EFFECTIVE MARKETING POLICY IN HOTEL BUSINESS

Summary/Abstract: The main question in developing of hotel business is raising its competitive power. Important meaning for that is gaining the segmentation of market. It has primary role on right forming of market complex, which straight to customers, from which is depends the realization of hotel product and stable developing of hotel business. At this context, the purpose of this working out is to outline the profile of Bulgarian tourists, who makes travels in southwest region. The analysis and conclusions on this problem is based on data from research among 239 people.

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