CHARACTERISTICS OF BENCHMARKING IN TOURISM Cover Image

ОСОБЕНОСТИ НА БЕНЧМАРКИНГА В ТУРИЗМА
CHARACTERISTICS OF BENCHMARKING IN TOURISM

Author(s): Vyara Kyurova, Ilinka Terzyiska
Subject(s): Economy
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: Benchmarking; Tourism; Competitiveness

Summary/Abstract: Benchmarking is one of the most efficient methods for improving the performance of companies and destinations. This paper discusses the different forms it may take and places a special focus on the specifics of benchmarking in tourism, outlining the opportunities it provides and the tools that can be applied.

  • Issue Year: 1/2013
  • Issue No: 1&2
  • Page Range: 33-40
  • Page Count: 8
  • Language: Bulgarian
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