Some Developments in Direct Marketing
Some Developments in Direct Marketing
Author(s): Eleonora Mihaela Constantinescu, Gheorghe MarinescuSubject(s): Economy, Marketing / Advertising
Published by: Asociația pentru Promovarea Spiritului Antreprenorial
Keywords: Direct marketing; direct mail; telemarketing; data; digital society
Summary/Abstract: Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to its personalization solution and sending it directly to the target audience. The information society offers those solutions that allow a highly accurate identification of the target audience, building databases more rigorously and more extensively, and channels required for a promotional message to go directly to its recipient.
Journal: DEZBATERI SOCIAL ECONOMICE
- Issue Year: 4/2015
- Issue No: 2
- Page Range: 51-56
- Page Count: 6
- Language: English