THE THING-SIGN TUBETEIKA IN THE COMMUNICATIVE SPACE OF TATARSTAN Cover Image

ВЕЩЬ-ЗНАК ТЮБЕТЕЙКА В КОММУНИКАТИВНОМ ПРОСТРАНСТВЕ ТАТАРСТАНА
THE THING-SIGN TUBETEIKA IN THE COMMUNICATIVE SPACE OF TATARSTAN

Author(s): Lyailya Agdasovna Mardieva
Subject(s): Social Sciences, Language and Literature Studies, Psychology, Semiotics / Semiology, Media studies, Theoretical Linguistics, Communication studies, Behaviorism
Published by: Казанский (Приволжский) федеральный университет
Keywords: precedent visual phenomena; symbolic language of the material world; mass media texts;

Summary/Abstract: The article studies the issues of interaction between the material world and the world of language and specifies the conditions of entrance of a thing and the word denoting it to the sphere of precedence. We determine the semantics of the cultural sign tubeteika and the behavioral code of a person who uses the mentioned sign based on representation of the function of this precedent thing-sign in verbal and polycode texts of mass media. According to the understanding that semantics of a thing-sign is subordinated to its symbolic function, we state the extension of the traditional meaning of the cultural sign tubeteika in the communicative space of Tatarstan.

  • Issue Year: 155/2013
  • Issue No: 5
  • Page Range: 232-245
  • Page Count: 14
  • Language: Russian
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