ОБРАЗНОЕ И РАЦИОНАЛЬНОЕ В ЯЗЫКОВОЙ РЕПРЕЗЕНТАЦИИ (НА МАТЕРИАЛЕ ТЕКСТОВ СМИ)
THE FIGURATIVE AND THE RATIONAL IN LANGUAGE REPRESENTATION (BASED ON THE MATERIAL FROM MEDIA TEXTS)

Summary/Abstract: The article considers the features of interaction between figurative and rational/logical information in media texts, describes the ways of explication of non-verbal codes and their interpretation, and analyzes the compositional arrangement of the above-noted components in the text. It is established that the verbal descriptions of visual behavior images as artistic elements of the text serve for sensory involvement of a reader in the processes of reading and understanding incoming information. The interpreting elements of the text help a message sender to control the categorization of incoming messages. In their turn, the verbal representations of visual behavior images in media texts prove to be the means of interpretation of facts and events, which turn them from the category of objective data to the category of subjective (perceived and experienced) data.

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