ИМИДЖЪТ НА ЛИДЕРА КАТО ОБРАЗ, ФОРМИРАН ВЪВ ВЪЗПРИЯТИЕТО НА ПОСЛЕДОВАТЕЛИТЕ
THE IMAGE OF THE LEADERS AS FORMED IN THE PERCEPTION OF FOLLOWERS

Summary/Abstract: The purpose of this paper is to determine the image of the leader as an image formed in the perception of followers and the charisma as part of the image of the leader. To achieve this objective, content analysis, method of analysis and synthesis, method of comparison, intuitive and systematic approach are used.

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