The Determinants of the Region’s and its SMEs’ Competitive Position in the Context of Mega Events – the Case of the Euro 2012
The Determinants of the Region’s and its SMEs’ Competitive Position in the Context of Mega Events – the Case of the Euro 2012

Summary/Abstract: In this paper a modified Preuss model was used to assess the factors to enhance the competitiveness of the region and the SMEs located in the region. To accomplish the above, six types of event-structure were applied: infrastructure, knowledge, networks, culture, image and emotions. They were described in detail in reference to the case of Euro 2012 in Poland and the Pomeranian region in particular. Finally the Authors take the attempt to describe the connection between the determinants and the possible competitive position of region and its SMEs.

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