COMMUNICATION THROUGH IMAGES AND VISUAL ARTS
COMMUNICATION THROUGH IMAGES AND VISUAL ARTS

Summary/Abstract: AbstractVisual communication uses the image as a form of presentation, in order to transmit a message to its receptor. The language used in playback information can be compared to the one used in verbal or written communication, linking functions that operate with similar processes. Aestheticians and art theorists are deeply concerned by the valence delivered through artistic communication, exposing these concepts to the general public. Therefore, pedagogy uses the image in teaching or educating and advertising and marketing developed ways of persuasion based on what we call the visual content. Alongside the image, we bring into question the notion of a work of art, which is detached from the image by the status it holds, representing a unique means of communication between the creator and the art lover. The article questions both the aesthetic aspects related to the similarities and differences between the two types of communication, but also the possibility to correlate the written and pictorial messages.

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