Tourism development under the changing business environment conditions
Tourism development under the changing business environment conditions

Summary/Abstract: Changes in business environment in recent decades led to significant tourism demand and supply changes in the international tourism market. The global tourism market witnesses the increasingly intensifying processes of altering competition and customer needs. There emerges a consumer tendency to choose exotic routes (Asia, America, Pacific Ocean region); therefore, European states must endeavour to increase touristic attractiveness and secure firmer competitive positions in the world tourism market. Another trend typical of contemporary tourism is the evolution of consumer characteristics. Under the conditions of global economy customers of the tourism system become more informed and sophisticated, which enhances their ability to put pressure on tourism service enterprises. Competition is taking place not only among tourism service providers, but also among other participants in the leisure services market – entertainment business organizations, trade and leisure centres.

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