O sednie terminu „social media” // „Web 2.0” a sprawność użytkowników w „generowaniu treści”.
On the essence of the term social media: Web 2.0 and users’ cognizance in “generating content”

Summary/Abstract: Departing from the problem of quantitative overload of social media definitions and their diverse quality I intend to examine the definitions of “social media” which have been in use since 1896. It appears that social scientists used them more than 100 years before the emergence of the internet. Contemporary attempts to define the term social media lack coherence not only because of the competences demonstrated by their authors, but also because of the lack of reflexivity on notions such as „content”, „user”, „community” or Web 2.0 and their mutual relationships within the online environment based on “user‑generated content”.

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