Kompetencje medialne pracowników w dobie social media
Employees’ media literacy in the age of social media

Summary/Abstract: The space of social media has enabled internet users to redefine their role in online activities. Owing to the development of internet applications and the availability of the web itself, internet users can shift from passive observation and reception toward active participation and creation of a wide range of content types. Within the social media, internet users may also outline spheres of activity described as private (such as their social media profiles). Frequently, however, activities that employees themselves view as private, translate into the general perception of the organization they represent and may impact their professional future – hence the employers’ attempts to regulate such activities and to define behaviors viewed as undesirable or unrecommended (social media policy). The article presents an analysis of employees’ media literacy in the context of their social media activity.

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