Culture management in the context of new public governance
Culture management in the context of new public governance

Summary/Abstract: This article analyzes the changes of culture management in the modern stage of public governance the essential of which is the incremental evolvement from new public management into new (good) public governance. The article distinguishes main new public governance indicators, describes the structure of new public governance and analysis culture management key challenges in the context of new public governance. In change of cultural and social circumstances, international arena of culture management covers strategic needs for development of new methods of culture politics implementation in practice. Culture management phenomenon requires systematic point of view.

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