OCENA STRONY INTERNETOWEJ GŁÓWNEGO INSPEKTORATU WETERYNARII JAKO NARZĘDZIA KOMUNIKACJI Z KLIENTAMI WEWNĘTRZNYMI I ZEWNĘTRZNYMI
EVALUATION OF MAIN VETERINARY INSPECTORATE WEBSITE AS A TOOL FOR COMMUNICATION WITH INTERNAL AND EXTERNAL CUSTOMERS
Author(s): Lech RakSubject(s): Economy, Communication studies, Sociology, Theory of Communication, Health and medicine and law, Social Informatics, Welfare services, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: Veterinary Inspection; website; communication;
Summary/Abstract: Veterinary Inspection for the execution of tasks in the field of public health protection developed principles of information policies. One of the tools to create a positive image and contact with their customers is prepared website. Inspection through it’s website transfers important data concerning public health hazards. The aim of this article is to analyze and evaluate the functioning of websites of veterinary inspectorates. The results of the analysis indicate that the website meets the conditions of well transfer of information from the Main Veterinary Inspectorate for internal clients and external professional clients. Website, however, requires modernization to ensure two-way communication with external customers – consumers of services in the field of veterinary public health protection.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 37
- Page Range: 145-156
- Page Count: 12
- Language: Polish
