„Piękne kobiety pięknie tańczą” czy „uprzedmiotowienie i upokorzenie”? Analiza dyskursu o cheerleadingu w kontekście mistrzostw Europy w piłce ręcznej mężczyzn w 2016 roku
“Beautiful Women Dance Beautifully” versus “Objectification and Humiliation?” Discourse Analysis of Cheer-leading in Respect of European Men’s Handball Championships in 2016

Summary/Abstract: This article presents the results of a critical discourse analysis of media coverage concerning statements made by a Swedish handball player, T. Karlson, about cheer-leading as an activity that objectifies women. The dominant discourse in the analyzed media coverage was the patriarchal discourse. The media coverage emphasized the beauty of the cheerleaders both in the linguistic layer of the text and through the accompanying visual material. Only three articles addressed issues related to the evaluation of cheer-leading. This article also describes a discussion about the status of cheer-leading and the coverage of cheerleader images from the perspective of second- and third-wave feminism.

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