Konstruowanie kobiecości i męskości w sporcie na przykładzie języka sportowych przekazów prasowych w „Gazecie Wyborczej”
Constructing the Femininity and Masculinity in Sport: the Case of Sports Coverage in Gazeta Wyborcza

Summary/Abstract: This study focused on the language of media sports coverage in Gazeta Wyborcza. Special attention was paid to militarization of sports language and consequences of this process for portraying women’s and men’s sport. The main purpose of this study was to verify how much space is devoted to women’s and men’s sport and if there were martial metaphors and metaphors of body as a weapon, machine or tool in the sports press coverage. The study indicated the major underrepresentation of women’s sport press coverage as well as the significantly higher frequency of the martial metaphors in the texts about men’s sport. The strategies of sportspeople’s naming and usage of the metaphors of body as a weapon or machine pointed out at the militarization of the language. The frequency and the manner of utilization of martial metaphors in portraying men’s sport emphasized the traditional discourse of ‘male power’, endurance and aggressiveness.

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