ZACHOWANIA POLSKICH I ANGIELSKICH KONSUMENTÓW NA RYNKU HERBATY
BEHAVIOR OF POLISH AND ENGLISH CONSUMERS ON THE TEA MARKET
Author(s): Przemysław Dmowski, Maria Śmiechowska, Anna DąbrowskaSubject(s): Economy, Psychology, Supranational / Global Economy, Sociology, Behaviorism, Evaluation research, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumption; tea; consumer behavior; preferences;
Summary/Abstract: The purpose of this paper was to determine the behaviors of Polish consumers (the citizens of Tricity [cities of Gdańsk, Gdynia and Sopot] and English consumers (citizens of London) on the tea market. The research was conducted in 2014 with the use of auditorium survey in London and the Tricity on the group of 247 respondents. Despite of the fact, that over the last decades there have been large changes in the European consumer behavior, the tea market can be considered very stable, and the tea consumers' behavior did not change significantly. The most popular kind of tea among consumers from London and Tricity is still the black tea. Tea consumption increased especially among young consumers in the segment of sachet tea. The consumers from Tricity often consume green tea, mainly for health reasons.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 38
- Page Range: 219-228
- Page Count: 10
- Language: Polish
