Some of the general characteristics of extraordinary elections campaign in 2014 in Serbia Cover Image

Neke od opštih karakteristika kampanje za vanredne parlamentarne izbore 2014. godine
Some of the general characteristics of extraordinary elections campaign in 2014 in Serbia

Author(s): Zoran Đ. Slavujević
Subject(s): Electoral systems, Politics and communication, Methodology and research technology
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: Election campaign; election promises; negative campaign; „dirty“ campaign; irrational campaign; leadership campaign

Summary/Abstract: Serbian political and party stage has been basically changed after the 2014 early elections. That is why the author points out to some of the main features of the election campaign we coud take into consideration in an attempt to explain election results: rather short election campaign was the result of numerous campaigns led during the pre-election period; though all the participants argued they were leading positive campaigns, the campaign overall was negative with numerous elements of a „dirty“ campaign; election promises made in a general manner, negative as well as „dirty“ elements brought about the deficit of rational discus sion and made „logic of the heart“ to be prevailing in the campaign and it took the charac teristics of an irrational one; economic and social topics were predominant but once again the campaign cannot be identified as an issue campaign but as a leadership one;leadership campaign unveiled a deep crisis of managing potentials, especially crisis of leadershipand while voters were left to choose among immature and „used“ leaders.

  • Issue Year: 2014
  • Issue No: 11
  • Page Range: 19-27
  • Page Count: 9
  • Language: Serbian