IZBORNA KAMPANJA ’93: STRATEGIJA "OTREŽNJENJA" NASUPROT STRATEGIJI "ZAVOĐENJA"
ELECTION CAMPAIGN ’93: "SOBERING" STRATEGY VERSUS "SEDUCING" STRATEGY

Summary/Abstract: Pointing to main characteristics of the ’93 campaign for a pre-time parliamentary election in Serbia, the author concludes that the opposition campaign of "sobering" was contrasted to the permanent ruling party campaign of "seducing". Exhausting itself in proving the catastrophic results of the social crisis, in persuading the voters in the things that were already clear to everyone, the opposition lost the propaganda battle at the level of interpretation of causes of the extremly difficult social crisis.

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