Types of Digital Consumers: Peculiarities in the Context of Online Sales Promotion
Types of Digital Consumers: Peculiarities in the Context of Online Sales Promotion

Summary/Abstract: The paper presents the determination of types of digital consumers in Lithuania and Georgia and their response to the techniques of online sales promotion. Firstly, readers are introduced with the theoretical classification of digital consumers and online sales promotion techniques. Then, the methodological principles of the research identifying Lithuanian and Georgian types of digital consumer and their response to the techniques of the online sales promotion are defined. The results of the research are presented; the comparative analysis of both countries based on the main findings are introduced.

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