Ефект на приспособяване на продажбите след промоция
Adjustment effect after promotion
Author(s): Atanas LuizovSubject(s): Economy
Published by: Бургаски свободен университет
Keywords: sales promotion; dynamic effects; adjustment period; Levene's test
Summary/Abstract: This article discusses one of the dynamic effects of promotions - the adjustment of sales. This effect is observed immediately after the end of the promotion deal. We present the results of empirical research and use Levene's test for the purpose of analysis.
Journal: Бизнес посоки
- Issue Year: 19/2014
- Issue No: 01
- Page Range: 67-72
- Page Count: 5
- Language: Bulgarian
