ROZWAŻANIA O WSPÓŁCZESNYCH PROBLEMACH MARKETINGU
REFLECTIONS ON MODERN MARKETING PROBLEMS

Summary/Abstract: The article presents the author’s position in relation to certain important problems of modern marketing. These problems lie in the practice, science and teaching of marketing. The need to develop the general theory of marketing, taking into account the contemporary practice of marketing, is indicated. Particular attention was paid to comprehensively recognized and widespread interchangeable relationships. These relationships determine the aspect of marketing research as a scientific discipline, of which the output is then disseminated in the teaching of marketing. The object of this scientific discipline is also outlined. The terminology issues are treated as an important problem, the solution of which determines the development of the science of marketing. The problem related to regularization of the structures and variations of marketing is also raised.

• Details
• Contents