Значимост на бранда в съвременната икономическа реалност
The bramd importance in the modern economic reality

Summary/Abstract: Like no other marketing factor, the brand quickly convinces the customers in the quality and the benefits of a product or service. Тhis article aims to show the brand importance in the modern economic reality. Brand building is a time consuming process that requires making a lot of efforts and investing a lot of money, but once built the brand is the source of many plus sides, of which the company can take advantage

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