ZASTOSOWANIE TRADYCYJNYCH STRATEGII KONKURENCJI PRZEZ WSPÓŁCZESNE PRZEDSIĘBIORSTWA
APPLICATION OF TRADITIONAL STRATEGIES OF COMPETITIVENESS BY PRESENT-DAY BUSINESSES
Author(s): Jolanta Lubomska-KaliszSubject(s): Economy, Evaluation research, Management and complex organizations
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: concepts of competitiveness; strategies of competition; enterprise; competitiveness of businesses;
Summary/Abstract: The article explains and contrasts two ideas: “the concept of competitiveness of a business” and “a strategy of business competition”. It tries to solve a dilemma when to use one of the concepts. It discusses selected traditional competitive strategies of businesses. It designates the possibility of application in new conditions of competitive environment.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 40/1
- Page Range: 11-20
- Page Count: 10
- Language: Polish