METAFORA CONCEPTUALĂ ÎN ACTUALITATEA ROMÂNEASCĂ „POLITICĂ ŞI RĂZBOI” LA TV
CONCEPTUAL METAPHOR IN ROMANIAN PRESENT TIME. ʺPOLITICS AND WARʺ ON TV

Summary/Abstract: Our research is an analytical approach of war and politics conceptual metaphors as captured by present Romanian broadcast journalism. We will mainly refer to the Source Domain WAR and the Target Domain POLITICS. Our research relies on the Lakoff and Johnson`s theory and the methods we resorted to in identifying conceptual metaphors include MIP and MIPVU. Our main tenet is that conceptual metaphors rely on analogy as well as on individual and collective experience, they associate cognition with the social element and with affect.For the case study under analysis we selected metaphors clustered around two terms: war and politics. We aim to analyze the means through which conceptual metaphors clustered around different target domains (including Politics) are expressed and restructured in terms of other domains (including War). It was an interesting experiment to capture modern individual`s perception on politics and on war. The corpus we relied on was amassed by the author and mainly consists of texts displayed on TV screens during the year 2016. We resorted to these sources, as we believe that through information and spectacular, television captures the attention of the audience exerting a powerful influence upon them. Starting from the conceptual metaphor POLITICS is WAR we tried to demonstrate the topicality of some conceptual categories and the particularities of these categories. The excessive publicizing and advertising of the political life which witnesses a continuous confrontation is a reality of our times. Political life is conceived and perceived as a continuous battle of opponents, the political war pursues different targets. As a conclusion we dealt with the following aspects:-the metaphoric reorganization of the domain Politics in terms of War;- the metaphoric reorganization of other domains in terms of War;- the metaphoric reorganization of the domain Politics in terms of other domains.

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