METAFORA MEDICALĂ ÎN MASS MEDIA DIN ROMÂNIA
THE MEDICAL METAPHOR IN ROMANIAN MASS MEDIA
Author(s): Aura GherguțSubject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Communication studies, Sociology, Philology, Translation Studies
Published by: Editura Conspress
Keywords: journalistic metaphor; conceptual metaphor; journalistic style; mass-media; imagery
Summary/Abstract: The purpose of this paper is to present an analysis of medical metaphors discovered in Romanian newspapers, starting from a referential book on conceptual metaphors, written by linguists George Lakoff and Mark Johnson. Journalistic metaphors stand out through a different function from the classical one, but nevertheless essential in the journalistic language: it is a means of emphasizing the message. Medical metaphors are a constant presence in the journalistic style and have a powerful impact on readers; however, their use in mass-media has often been put under doubt.
- Issue Year: V/2012
- Issue No: 2
- Page Range: 27-31
- Page Count: 5
- Language: English
