„A Tobie? Ile brakuje do szczęścia?”. O socjalizacyjnych możliwościach reklamy
“And You? How Much are You Lacking in Happiness?”. The Socialization Abilities of Advertising
Author(s): Emilia Bańczyk (Kałuzińska)Subject(s): Language studies, Language and Literature Studies, Media studies, Theoretical Linguistics, Applied Linguistics, Sociolinguistics, Western Slavic Languages
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: media socialization; advertisement; child; Polish of consumer
Summary/Abstract: In this text Emilia Kałuzińska is trying to reconstruct socializing offer of advertising. For this purpose, she analyzes the linguistic picture of the world in the spoken texts ads shown on children’s channel. High vocabulary attendance in the field of buying and selling contributes to extract CONSUMPTION AREA, among which stands out exposing of NEWNESS, as well as LOANS that are in commercials autotelic value.
Journal: Forum Lingwistyczne
- Issue Year: 2016
- Issue No: 3
- Page Range: 31-48
- Page Count: 18
- Language: Polish
