Mówmy otwarcie o okresie. O reklamie i tabu w kontekście rytualności zachowań komunikacyjnych
Let’s talk about Period Openly. On Advertising and Taboo in the Context of the Rituality of Communication Behaviors

Summary/Abstract: The author by acknowledging breaking taboo in advertising, as taking a stand against day to day communication rituals, attempts to indicate common traits of advertising and taboo. She points out that so called shockvertising, which is associated with taboo (actually its breaking), is not the only contact point of these two terms. Intuitive theoretical cogitations are supported by extensive exemplification. The outline of reasons why advertising is referring to taboo topics may indicate what is the outcome of efficacy of advertising and also how the society perceives the taboo. The article falls within the field of sociolinguistic and cultural studies.

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