JAKOŚĆ ŻYCIA PRACOWNIKÓW JAKO ELEMENT KOMUNIKATU WIZERUNKOWEGO NOWOCZESNEJ ORGANIZACJI
QUALITY OF WORKERS LIFE AS PART OF REPUTATIONAL ORGANIZATION MESSAGE

Summary/Abstract: Company should work on its image, it can benefit from CSR by performing actions directed to environment. This approach is described in literature and on companies websites. But companies should be also responsible for their employees – so they boast a decent wages. However, the employee’s quality of life cannot be reduced solely to salary, here comes scratch on company’s image in the form of a persistent workers imbalance – WLB. This article is about how company respecting WLB in the CSR context communicates its modus operandi to customers. The aim of the article is to analyze the CSR-WLB type messages.

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