E-KONSUMENT W GRUPIE WIEKOWEJ 55+
E-CONSUMER IN THE 55+ AGE GROUP

Summary/Abstract: The aging of societies in highly developed countries is considered one of the most noticeable trends of the modern world. As a result, the potential of the market targeted at customers over at the age of 55 is growing rapidly. Senior customers do not want to be perceived only through the prism of their age and related constraints. They increasingly often reach for technologically advanced products and solutions. Consequently, a new category of consumer has been born: e-senior who actively uses a computer and on-line possibilities. The authors of this paper made an attempt to determine the meaning of e-commerce for consumers over the age of 55. Particular emphasis was placed on the essence of their purchasing habits in on-line space and the reasons that determine them. The discussion was supported by the results of the authors’ own research related to this issue.

• Details
• Contents