E-CONSUMERS’ BUYING BEHAVIOURS IN POLAND Cover Image

ZACHOWANIA NABYWCZE POLSKICH E-KONSUMENTÓW NA RYNKU
E-CONSUMERS’ BUYING BEHAVIOURS IN POLAND

Author(s): Mirosław Pacut
Subject(s): Economy, Behaviorism, Evaluation research, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer behaviour; e-consumer; buying behavior;

Summary/Abstract: E-consumers’ buying behaviours are a dynamic phenomenon, changing significantly and simultaneously with fast evolving internet technology. The value of on-line purchases and the number of e-buyers is growing fast, as well as the significance of the internet as a source of information used by consumers in buying decision making process. The capabilities offered by new technologies make the internet a handy tool for optimizing the consumers’ buying decisions. The paper aims to analyze the basic characteristics of polish e-consumers’ behaviour and to identify trends in changes of these behaviours in recent years.

  • Issue Year: 2016
  • Issue No: 43/3
  • Page Range: 319-328
  • Page Count: 10
  • Language: Polish
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