Media społecznościowe w komunikacji marketingowej organizacji non profit
The Use of Social Media in Non-profit Organisations’ Marketing Communication

Summary/Abstract: The paper aims to identify the scope and ways of using social media by Polish non-profit organisations. It presents the presumptions of coherence between characteristics of Web 2.0 based communication tools and the individual nature of non-profit organisations’ marketing communication. The data and information concerning the use of social media by Polish third sector organisations were provided, too. On account of the exploratory character of the research, it may be the basis for further primary research.

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