Despre fundamentarea afectivă a preferințelor utilizate în luarea deciziilor de vot
About affective substantiation of preferences used in voting decisions

Summary/Abstract: Generally citizens are uninterested in information relevant to the voting decision, actually somewhat justified by the need for cognitive economy and efficiency and by the fact that the aggregation of their decisions usually lead to a satisfactory result. However, often in election contexts, the use of biased informations in estimating the utility associated with voting alternatives generates some inefficiency in representing citizens interests. Starting from a paradigm of average voter and how it builds its voting decisions and judgments solely on affective significance of information describing the attributes of political actors, we propose the concept of Affective Electoral Utility impaired as one that can support a method analysis on how the rule of decision is applied in electoral choosing based on biased informations.

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